martes, 24 de junio de 2014

Women in Business: Q&A with Kathy Button Bell, VP and Chief Marketing Officer, Emerson

Kathy Button Bell is responsible for global marketing and corporate branding for Emerson (NYSE: EMR), a $24.7 billion diversified global technology and engineering leader, and oversees all corporate communications, market research, and professional marketing development programs. Button Bell launched Emerson's global brand strategy, creating its first-ever global advertising campaign and television commercials; later broadening its integrated campaigns into multiple languages; and expanding into today's digital/social marketing strategies.

Button Bell serves as chairman of the 2013-2014 Business Marketing Association (BMA) board and was named the "Top Marketer of 2013" by BtoB magazine, and has steadily been recognized among the best marketers since 2005. She frequently speaks at national and international conferences on marketing and innovation.


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