lunes, 26 de mayo de 2014

Hummus Giant Sabra Wants The Government To Ban Black Bean Hummus Because Of Etymology

Sabra Dipping, by far the country's leading producer of hummus, made headlines this week when it announced it is petitioning the Food and Drug Administration to officially define "hummus" as a "semisolid food prepared from mixing cooked, dehydrated or dried chickpeas and tahini." Such a "hummus law" would prevent Sabra's competitors from marketing dips made from ingredients other than chickpeas -- or chickpea dips that do not include tahini, a Middle Eastern sesame paste -- as "hummus."

Sabra Marketing Director Greg Greene argued that an FDA definition, like those the administration already has in place for products such as ketchup, mayonnaise and peanut butter, could clear up consumer confusion now, and especially down the line.


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